Malaria continues to be a widespread problem in Mozambique, seriously affecting the health and well-being of individuals, families, and communities. As part of on-going work to prevent and respond to malaria, CMFD Productions created a toolkit for community radio in Mozambique to help guide stations to develop engaging and effective programming.
The toolkit will include:
A 16 page practical, user friendly guide to developing a magazine style programme.
The guide is designed so that the overall goal is the production of a radio magazine, but knowledge and skills were developed in each type of format. The guide balances building knowledge about malaria prevention and response, with technical skills. This ensures that the information being communicated to the public by the radio stations is accurate and aligned with the campaign goals, while also ensuring information is communicated in an engaging way. An important part of any campaign is to encourage dialogue and debate. In the past, radio presenters have used such guides to also invite local experts to discuss issues raised on air.
A pilot programme, demonstrating a high quality, produce model of programming.
To help inspire and act a as a module programme, one edition of the magazine was created, comprising.
- Introduction jingle – 30 seconds
- Presenters’ introduction to the programme – 30 seconds
- Journalist’s report on some aspect of the theme – 3 minutes
- Interview – 2 minutes
- Features/ reportage (interviews combined with reporting) – 3 minutes
- Vox Pops (voices from the street) – 2 minutes
- Mini-Drama – 3 minutes
- Close – 30 seconds
- Music extro – 30 seconds
A set of recorded audio materials/ scripts.
Some stations may find the transition from a model programme to producing their own challenging. The set of material and scripts can be used to assist them with producing their first programmes.
- Jingle – music is a powerful way to communicate important messages. The jingle will focus on the topic of malaria, and be an entertaining way to tie the programming together.
- 4 recorded interviews with malaria experts – these will help to highlight key malaria concepts, while also demonstrating a strong interview.
- 4 testimonials of people affected/ involved with malaria work – testimonials or first persona narratives can are good ways to bring issues home. The model testimonials my be from Malaria Consortium staff, key functions such as sprayers, or a mother who has chosen to have her child sleep under a net ever night talking about why.
- 4 short drama insert scripts that can be recorded/ adapted/ translated – these scripts can be easily used by the statins to develop their own drama, either recorded or live.
Why the toolkit?
The proposed radio toolkit will assist radio stations to develop programming, around the following key objectives:
- Encourage all people to sleep under the REMILD (insecticide treated net), all the nights and during all the year.
- Motivate pregnant woman to see pre natal counselling and receive at least two doses of Intermittent preventative treatment.
- Mobilize the families of beneficiary areas to accept the spraying Intra - Domiciliária (PIDOM) and accept the spray teams to spray their house
- Encourage families to quickly (in less of 24 hours) seek the service of the Sanitary Units and/or of the APE if there are signs and symptoms of the malaria to receive treatment
- Sensitize the people diagnosed with malaria, it will follow strictly the handling adapt the medical recommendations;
- Approach factors that increase (and diminish) the risk and vulnerability of the people contract malaria.