Music with a message

What's in a catchy tune? Historically, everything from brand loyalty to revolution. Music is a central part of popular culture; it is entertaining and provides a socially accepted medium for the repetition of messages (popular songs are played over and over again). Music offers a powerful, yet largely untapped, medium to communicate messages and create positive attitudes around all types of issues, such as health, HIV/AIDS, conflict prevention, human rights, etc. Crucial to using music as a strategy for social change is the marketability of the product, good music and good messaging with the ultimate goal of creating a popular culture that internalises the message.

CMFD's music is all written and produced by founder and director Daniel Walter, working in collaboration with talented musicians across the continent. Our music gets people moving, while passing along messages about everything from HIV to women's rights to preparing for a disaster.

THEME MUSIC

CMFD produces original music for each radio drama. The music is used as the theme song, and also packaged and promoted as a single track that radio presenters can use to both publicise the drama and raise awareness of the issues. The music incorporates traditional and modern beats and rhythms, and the lyrics contain subtle messaging.

Thuthuzeleka Music

Be Ready Theme Music

Hungry Cities Theme

Crossroads Drama Theme Music

Zaphamban izindlela music

Mahlabathe Speaks music

Bravos do Zambeze music

Piste Croisee Theme

MUSIC PROJECTS

Along with ongoing music production, we've also developed several projects that use music as a central part of the communication strategy (see list to the right).

From Chamanculo HIV Campiagn

Cara Triste (live recording)

From Humbanane

Switha Hela

Alertos da Vida

 Protege Sua Vida

 

From Musicians Against Xenophobia

Sigauque

Turning of the Tables

JINGLES

We prefer to whole songs, but every once and a while we shorten things up and create quick, catchy jingles

 SBCC

 

Senegal Reproductive Health campiagn

 Jabulani

CHILDREN'S MUSIC

We believe that music for kids should be just as well produced as music for adult audiences. In some cases, we've even worked using a participatory process to include young people in every aspects of writing music and lyrics.

Vamos Ler Music

 

 Desperta Mocambique

 

 

 

Sigauque Project

With musical influences spanning across the continent - from a new take on marrabenta to Senegalese mbalakh and Nigerian afro-beat, and even samba, with some smooth sounding jazz thrown in the mix, the band is a pan-African musical journey. Sigauque Project plays songs created as part of CMFD's media for socal change projects, getting people moving with a message.

Visit the Sigauque Project website
www.sigauqueproject.com

Watch Sigauque

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