What's in a catchy tune? Historically, everything from brand loyalty to revolution. Music is a central part of popular culture; it is entertaining and provides a socially accepted medium for the repetition of messages (popular songs are played over and over again). Music offers a powerful, yet largely untapped, medium to communicate messages and create positive attitudes around all types of issues, such as health, HIV/AIDS, conflict prevention, human rights, etc. Crucial to using music as a strategy for social change is the marketability of the product, good music and good messaging with the ultimate goal of creating a popular culture that internalises the message.
CMFD's music is all written and produced by founder and director Daniel Walter, working in collaboration with talented musicians across the continent. Our music gets people moving, while passing along messages about everything from HIV to women's rights to preparing for a disaster.
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THEME MUSIC CMFD produces original music for each radio drama. The music is used as the theme song, and also packaged and promoted as a single track that radio presenters can use to both publicise the drama and raise awareness of the issues. The music incorporates traditional and modern beats and rhythms, and the lyrics contain subtle messaging. |
Thuthuzeleka Music
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Be Ready Theme Music
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Hungry Cities Theme
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Crossroads Drama Theme Music
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Zaphamban izindlela music
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Mahlabathe Speaks music
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Bravos do Zambeze music
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Piste Croisee Theme
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MUSIC PROJECTS Along with ongoing music production, we've also developed several projects that use music as a central part of the communication strategy (see list to the right). |
From Chamanculo HIV Campiagn Cara Triste (live recording)
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From Humbanane Switha Hela
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Alertos da Vida
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Protege Sua Vida
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From Musicians Against Xenophobia Sigauque
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Turning of the Tables
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JINGLES We prefer to whole songs, but every once and a while we shorten things up and create quick, catchy jingles |
SBCC
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Senegal Reproductive Health campiagn |
Jabulani
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CHILDREN'S MUSIC We believe that music for kids should be just as well produced as music for adult audiences. In some cases, we've even worked using a participatory process to include young people in every aspects of writing music and lyrics. |
Vamos Ler Music
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Desperta Mocambique
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With musical influences spanning across the continent - from a new take on marrabenta to Senegalese mbalakh and Nigerian afro-beat, and even samba, with some smooth sounding jazz thrown in the mix, the band is a pan-African musical journey. Sigauque Project plays songs created as part of CMFD's media for socal change projects, getting people moving with a message.