Safe Journey Campaign

Thet

Undertaken while CMFD Director Daniel Walter was working with IRIN Radio the “Safe Journey Campaign, ” and produced in CMFD Studios, the project used music and radio documentary production to raise awareness about HIV and AIDS, targeting Sesotho-speaking audiences of Lesotho and South Africa, particularly the migrant workers of Lesotho. Combining the production of three songs with Sesotho musician Bhudaza Mapafane with a 10-stop road show, accompanied by radio journalists, this provided a unique approach to HIV messaging.


SJCoverQoleng Ea Kobo (SeSotho)- about about prevention and awareness.

Tlala Ea Bosiu (SeSotho) - about loneliness in the mines, reminding people that a moment of closeness can have long-term impacts on the individual and their family back home.

Koatsi (Ea Bosolla Hlapi) ( SeSotho)- about family responsibility, coupled with discrimination, both referring to discrimination against migrant workers and PLWHA

Bhudaza Mapefane is considered as the people's musician in Lesotho and the free State of SouthAfrica. His musical style incorporating both traditional and jazz styles, is popular with both young and old, and his lyrics and messaging deal with issues affecting the people of Lesotho, including issues of identity, migrant lifestyle, unemployment, culture, and modernization of the small African state. For this reason, Bhudaza was approached as a first choice to develop and perform songs pertaining to HIV and migration for the Safe Journey Radio Project.

Key messages were identified as part of a workshop process, and three songs subsequently recorded at the CMFD studios in Johannesburg. The music CD was recorded and mixed by Daniel Walter and mastered by Peter Pearlson. The music CD was duplicated and released to more than 20 stations in time for airing on December 1 2005 (World AIDS Day). After the music release, the group embarked on a ten stop tour, along with a peer educator and journalists, local cultural and drama groups also performed at each stop. The shows usually started with Thabang Khoatse from PSI Lesotho as master of ceremony quizzing audience members on HIV knowledge and gathering a crowd with give-aways (t-shirts etc). Then the band would play songs mixing Bhudaza’s popular music with the three campaign songs. The roadshow was divided into two musical sets. Between each set health promoter Thabang Khoatse was onstage entertaining and educating the crowd. He would play quiz type games to test knowledge and offered T-shirts – both from PSI and the Bhudaza Mapefane T-shirts – as incentive. At all shows condoms were distributed by the collaborating partners.

The team of radio journalists from Lesotho and South Africa interviewed people from the community, local health workers, government officials, and others - to gather material for a series of radio programmes to be broadcast on air. Four journalists interviewed in SeSotho, and one interviewed in English. A pre-road show training and planning session with the journalists served as a forum for developing the ideas for the radio programmes based on the four stages of migration: source, transit, destination and return.

 

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